THE EARTH IS IN DANGER
Wild Congress is The Cocktail’s annual internal event. An occasion in which all the workers of the company distributed between Madrid, Oviedo and the United Kingdom come together to meet and live together. Every year the event has a theme. In 2017 we decided that, due to the company’s expanding momentum, the theme would be the conquest of outer space.
FIRST DOG IN SPACE
The main thread of the story is Maggie, the dog of the company’s CEO Alberto Knapp. Maggie was incorporated into the story making a parallel with Laika, the first dog that was in space. Maggie must have been on the commemorative patch for the space mission.
NO RETURN TRIP
Each person from the company received a welcome pack with a boarding pass for the exodus from the earth one week before the event. In addition, a patch from the space mission and some supplies for the trip were included.
WILD CONGRESS APP
Two QR codes were included in the boarding pass so that those attending the event could download the official Wild Congress app. In it you can book a plane flight, hot-air balloon flights, follow the schedule of talks or see the social publications of the event’s hashtag.